Digital & Social Lead, World Touch Rugby / UnitedByTouch.com (Part time) Dec 2024 - Present

Spearheaded brand refinement, web presence, and social strategy for World Touch Rugby and United by Touch, growing its digital footprint and audience engagement.

AI Learning Specialist (Project Assignment), Bayer CropScience, Jun 2024 - Nov 2024

Researched and tested AI Media tools for Learning and Development implementation to enhance training efficiency and outcomes. Documented findings and provided recommendations across the AI landscape to inform strategic decision-making for learning and development in Bayer Global.

Digital Marketing Specialist, Bayer CropScience, Apr2022 Jun 2024

Led the management of the Bayer CropScience UK website rebuild, transitioned to a headless content management system to enhance flexibility and support multi-channel content delivery, ensuring optimised customer engagement and search engine optimisation.

Developed a comprehensive product page for a SaaS digital farming solution, effectively showcasing features and benefits to drive lead generation.

Enhanced email marketing automation using Marketo, resulting in improved engagement for events, SaaS lead generation, newsletters, and trial results circulation.

Negotiating with suppliers to reduce web development and agronomic tool development expenses, whilst seeking innovative solutions to future-proof projects and achieve significant budget efficiencies.

Marketing Executive, Bayer CropScience, Nov2021 Mar 2022

Supported the implementation and adoption of a new CRM system.

Conducted training sessions for new users on CRM database functionality.

Senior Farm Technician, Bayer CropScience, Aug2020 Nov 2021

Supported the Farm Manager in achieving the objectives of the field stations, contributing to overall operational success.

Collaborated with the internal Marketing team and an external agency to develop a social media channel for the Field Solutions Farm Team, while proactively managing additional social media responsibilities during the pandemic.

Community Development / Sports Promotion, World Touch Rugby, Mar 2018 Jun 2020

Created and developed the World Touch Rugby brand as a community-driven initiative, managing social media presence, content creation, and community engagement.

Orchestrated the organic growth of the Instagram following to over 30K, making it the largest global-representation touch account on Instagram.

Engaged top-level international rugby players and touch players, enhancing brand visibility and community involvement.

Founder, SXTH, Sep 2017 Apr 2018

Founded and marketed a clothing brand for the touch rugby community, successfully engaging international players as influencers, before closing the venture to focus on World Touch Rugby due to its rapid growth in interest.

Marketing and Branding Assistant, Cambridge Mentor, Jul 2017 Oct 2017

Supported with branding and social media for the launch of an educational mentoring start up.

Agricultural Field Trials Roles, 2011 2017

Various agricultural field trials roles with NIAB and Limagrain conducted crop field trials and research breeding activities. Growing Crops under Glass.

Courses

Mini MBA - Marketing, Mark Ritson 2023

Certification:

BASIS - Foundation Award in Agronomy

PA1 Safe Use of Pesticides

PA2 Boom Sprayer

PA6 Hand-held sprayer

Telescopic Handler (A17B)

Counterbalance B1

Trailer Licence (B+E)

Full clean driving license

Skills

Content Management Systems (WordPress, Webflow, Contentful), Marketing Automation (Marketo), Social Media Management, Adobe Creative Suite (Photoshop, Illustrator), Project Management Tools (Asana), SEO (Semrush)